Latest articles

GetYourGuide Project Incredible suggests the tours & activities travel agent / supplier era is over

June 19th, 2018 by Alex Bainbridge

For those paying close attention to the tours & activities sector, yesterday’s news from GetYourGuide that they are iterating on their brand and product proposition will not have been a surprise. Their new concept, Project Incredible, is to run branded sightseeing tours initially in 3 European cities, and expand to an additional 100 tours in 15 global […]

Is it inevitable that OTAs go to 50% of the tour & activity market?

June 7th, 2018 by Alex Bainbridge

Image: Status Quo – Wikimedia Last month I wrote about what may be next for tours & activities reservation systems following the news of Fareharbor selling to Booking Holdings and Bokun selling to Tripadvisor. A few more weeks have passed and the picture of how this will impact the sector is becoming clearer. It doesn’t […]

What next for tour & activity reservation systems and distribution?

May 11th, 2018 by Alex Bainbridge

I have been pretty quiet here on the blogging front in the last month or so due to concurrently digesting the news that Booking.com acquired Fareharbor and TripAdvisor/Viator acquired Bokun, as well as working flat out on a couple of industry changing projects that will announce soon. I did write my immediate thoughts about the […]

Airbnb Experiences – a threat to franchised suppliers, not retailers

March 5th, 2018 by Alex Bainbridge

Innovation when an industry is watching your every move is hard, especially so when you have to bring hundreds of partners with you so have to disclose what you are doing outside of your own business. You can either innovate in the open and hope to out execute and out market copycats – or you […]

Is Viator’s strategy fit for purpose?

February 7th, 2018 by Alex Bainbridge

Something isn’t quite right at Viator. Viator is the largest global retailer of local tours & activities and as such are a vital part of the tours & activities landscape for many suppliers, growth that has accelerated since their acquisition by TripAdvisor in 2014. However in recent months criticism of their strategy has moved from […]

Tour & activity API architecture for distribution is more important than it appears

February 1st, 2018 by Alex Bainbridge

As I was reading back through the tour & activity sector overview white paper I wrote end of 2013 and published last week I came across a few paragraphs outlining the two approaches that could be taken by tour & activity retailers (e.g. the leading online travel agents) when connecting to supplier systems via API […]

Introducing the auto-tour – autonomous vehicle sightseeing

January 26th, 2018 by Alex Bainbridge

If you follow technology news you will have heard about autonomous vehicles and self-driving cars. However we haven’t discussed the impact of autonomous vehicles on local tourism yet, either on this blog or more generally within the travel industry. I started speaking in public about this topic at World Travel Market 2017 but no one […]

A 2018 perspective on the tours & activities sector in 2014

January 24th, 2018 by Alex Bainbridge

For tour & activity sector aficionados only…..! Back at the end of 2013-early 2014 the tours & activities sector was in a period of change. Viator was about to sell to TripAdvisor (July 2014) which would result in Viator changing to an aggregator model in November (rather than curated as they were upto that point). […]

Hilton Hotels startup pitches – LikeWhere wins in London

December 19th, 2017 by Alex Bainbridge

Hilton Hotels, in conjunction with London’s Travel Tech Lab, last week ran a startup pitch competition. 50 startups entered and 5 were selected to pitch to judges. (I previously wrote about considerations for founders when applying to these opportunities) Summary of pitches Secret City Trails – city discovery games. Pitched based on increasing guest happiness, […]

Multi-day tour digital retailing 1999 to 2025

December 11th, 2017 by Alex Bainbridge

Broadly, the interest (& investment) for retailers selling local tours has been in day tours & experiences. They are easy to sell from the published itinerary. They are also nice upsells from a hotel or flight booking. Multi-day tours have been left to pretty much continue without significant digital retailer influences (I will talk about […]

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