Sector: Tour guides

Future of reservation technology platforms (for tours)

October 13th, 2020 by Alex Bainbridge

So much focus on reservation technology – pricing (revenue or monthly subscription), which to use etc…… now I built, priced & scaled res tech! So I get every nuance of every argument. But we have to accept that the tech (for tours) is fundamentally obsolete so pricing & retailer ownership discussions are now fairly irrelevant […]

Tours & activities 1995-2030 – technology history & predictions

September 29th, 2020 by Alex Bainbridge

There are very few innovations originated from within the tours & activities sector. Instead, technological change has historically come from outside our sector and was then applied to how we retail, operate and measure the success of our consumer facing experiences. To clarify what I mean, I group digital innovations into 3 distinct generations. I […]

VIDEO: The Robots Are Coming! AI, Mobile and the Future of Tour Guiding

September 25th, 2020 by Alex Bainbridge

I was invited on a panel this week to talk AI tour guides, audio tours & autonomous vehicle sightseeing. From feedback, it went well and was an interesting listen for tour guides, day tour operators and the wider industry. So for your listening pleasure, here it is: Thank you to: – Mitch Bach of TripSchool – Von Harden of IATDG (International […]

Introducing Sahra the sightseeing robot

June 3rd, 2020 by Alex Bainbridge

The urban sightseeing industry was already on the precipice of significant change as a result of ongoing digitisation and then COVID-19 hit. There have been so many predictions about the future of urban tourism, and the future of travel, I don’t really want to dwell on this too much. However three fundamental COVID-19 changes DO […]

Bike sightseeing tours won’t survive if micromobility thrives

October 21st, 2019 by Alex Bainbridge

The sightseeing industry is a human tour guide lead industry. If you read reviews and testimonials on bike tour websites you will find that 90% are positive about the tour guide. Often the tour guide is more memorable than the sights the tourist came to see. Not a bike tour guide, but memorable 😉 The […]

What is the minimum viable industry in tours & activities? #ArivalEvent

October 3rd, 2018 by Alex Bainbridge

Much of the press and social media coverage from Arival Event last week in Las Vegas has focussed on the announcement from the stage that TripAdvisor Experiences (previously known as Viator) is giving preference to suppliers on their Bokun reservation system over and above other tour suppliers using other reservation systems. For example see this […]

Learnings from an Airbnb Experience during #ArivalEvent in Las Vegas

October 1st, 2018 by Alex Bainbridge

I wrote about Airbnb Experiences back in March this year where I outlined that their approach to experience delivery creates some significant challenges for their hosts but also significantly better service differentiation for their customers. Guaranteed operation, pain free cancellation, minimum booking size one and exclusive supply are really hard on suppliers (hosts) but for […]

#Arival2018 – Questions I hope to hear answers to

August 29th, 2018 by Alex Bainbridge

The annual Arival conference (next in Las Vegas 24-27 September) has quickly added itself to the “must do” list of conferences for anyone who is serious about the tours & activities sector (or more generally, anyone with an interest in creating positive leisure travel experiences in destination). I ran 6 mini-conferences during London’s World Travel […]

What next for tour & activity reservation systems and distribution?

May 11th, 2018 by Alex Bainbridge

I have been pretty quiet here on the blogging front in the last month or so due to concurrently digesting the news that Booking.com acquired Fareharbor and TripAdvisor/Viator acquired Bokun, as well as working flat out on a couple of industry changing projects that will announce soon. I did write my immediate thoughts about the […]

Airbnb Experiences – a threat to franchised suppliers, not retailers

March 5th, 2018 by Alex Bainbridge

Innovation when an industry is watching your every move is hard, especially so when you have to bring hundreds of partners with you so have to disclose what you are doing outside of your own business. You can either innovate in the open and hope to out execute and out market copycats – or you […]