In the last couple of months there has been a whirlwind of tech news much of it lead by discussion about generative AI such as ChatGPT. But underneath all of that, innovators in our sector have begun to tentatively hint at what they are focussed on. Therefore it is worthwhile documenting what people have said, […]
Sector: Tour guides
What does technology innovation in sightseeing & experiences look like in 2023?
February 21st, 2023 by Alex Bainbridge
Is forming a sightseeing industry DAO the only solution to AI centralisation?
January 25th, 2023 by Alex Bainbridge
Generative AI such as ChatGPT is an era defining technology and it merits the number of articles and videos created on this topic. However we are ignoring one core debate, we need to talk about what happens when this and related AI technologies scale, which they will. This article focusses on this important topic with […]
How many AI generated experiences do consumers want?
January 11th, 2023 by Alex Bainbridge
Is it thousands per city like today? Or is it tens of thousands perhaps? Or could leading retailers just have 10 experiences per city that are each highly configurable & personalised? Today’s upper bounds example is Rome on Viator, where Viator has 7000 things to do just in Rome and the surrounding area. I am […]
How do we solve the alignment problem between AI and tour operating?
December 19th, 2022 by Alex Bainbridge
Firstly, what exactly is the alignment problem? Lets ask Chat GPT… The AI alignment problem is the challenge of ensuring that an artificial intelligence system will behave in ways that are beneficial to humans, rather than causing harm. This involves designing AI systems that are aligned with human values and goals, and finding ways to […]
PhocusWire: The role of autonomous vehicles within tours & activities
June 5th, 2022 by Alex Bainbridge
If you missed this, last week I was interviewed by PhocusWire about the role of autonomous vehicles within tours & activities. If you are a bus sightseeing operator (or retailer) this is a must listen – however there are wider topics covered, including hotel originated experiences, tour guides etc, and the new industry structure I […]
Metaverse, decentralisation (web3) or autonomous vehicles – what should your focus be?
November 1st, 2021 by Alex Bainbridge
It is a confusing time within tourism innovations for in destination experiences. With Facebook (Meta)’s announcement last week of their vision for their metaverse, we now have three competing technologies at play: Metaverse Facebook (Meta) isn’t the only metaverse, but it may perhaps be the best funded. Maybe easier to explain by stating the evolution: […]
Future of reservation technology platforms (for tours)
October 13th, 2020 by Alex Bainbridge
So much focus on reservation technology – pricing (revenue or monthly subscription), which to use etc…… now I built, priced & scaled res tech! So I get every nuance of every argument. But we have to accept that the tech (for tours) is fundamentally obsolete so pricing & retailer ownership discussions are now fairly irrelevant […]
Tours & activities 1995-2030 – technology history & predictions
September 29th, 2020 by Alex Bainbridge
There are very few innovations originated from within the tours & activities sector. Instead, technological change has historically come from outside our sector and was then applied to how we retail, operate and measure the success of our consumer facing experiences. To clarify what I mean, I group digital innovations into 3 distinct generations. I […]
VIDEO: The Robots Are Coming! AI, Mobile and the Future of Tour Guiding
September 25th, 2020 by Alex Bainbridge
I was invited on a panel this week to talk AI tour guides, audio tours & autonomous vehicle sightseeing. From feedback, it went well and was an interesting listen for tour guides, day tour operators and the wider industry. So for your listening pleasure, here it is: Thank you to: – Mitch Bach of TripSchool – Von Harden of IATDG (International […]
Introducing Sahra the sightseeing robot
June 3rd, 2020 by Alex Bainbridge
The urban sightseeing industry was already on the precipice of significant change as a result of ongoing digitisation and then COVID-19 hit. There have been so many predictions about the future of urban tourism, and the future of travel, I don’t really want to dwell on this too much. However three fundamental COVID-19 changes DO […]