On the business & technology of digitally operated tourism & hospitality experiences

Hire me as the next CEO of Viator (Tripadvisor)

May 8th, 2024 by Alex Bainbridge

Risk is a judgement. When I set off to sail over the Atlantic (twice), or drive London to Kathmandu (4 months), run a marathon (twice), cycle 1000 miles John O’Groats to Lands end, race a 21 foot boat from the UK to the Fastnet rock and back (and win), or just be a startup founder, […]


Differentiate from what? Tour bus operators now have more clarity on what mobility changes are coming

May 2nd, 2024 by Alex Bainbridge

Tour bus companies are integral to both the mobility and sightseeing sectors, connecting tourists with the people and place of unfamiliar destinations. By facilitating expansive exploration, they not only enhance the visitor experience but also thrive as profitable businesses. But as readers of this blog know, mobility is changing. As such, when mobility changes, tour […]

10 questions to ask candidates in an AI tourism job interview

February 13th, 2024 by Alex Bainbridge

I am thinking about hiring. Not actually hiring, but thinking about hiring. So with that in mind, I have pulled together some questions that I could ask in a job interview. The more senior you expect to be, the more of these questions I expect you to be able to give a good answer to. […]

What should sightseeing OTA marketplaces do about AI?

January 3rd, 2024 by Alex Bainbridge

The new year period is a time of reflection.¬†With that in mind, I realised that most of my recent focus has been on what can startups do with AI, or what can tour operators do with AI. But what about the current generation OTA marketplaces, how can they adapt to AI? Are they destined to […]

GetYourGuide Originals in the AI era

December 18th, 2023 by Alex Bainbridge

If it hadn’t been for the pandemic, the 2019 version of the GetYourGuide Originals would likely be in place providing 50% of GetYourGuide’s current net revenues, their IPO would have happened, the executive team would have retired to their Swiss lakefront homes, and everyone else would be scrambling to work out how to compete against […]

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