Latest articles

Is dynamic pricing for urban tours inevitable or will the market price go to zero?

June 18th, 2021 by Alex Bainbridge

Yesterday Greg Fisher (CEO of TripShock / WaveRez) posed a great conversation starter on LinkedIn: Dynamic Pricing in tours & activities is going to change everything as we know it See LinkedIn thread, including 20+ comments Dynamic pricing is a topic that I have written about before, however previously my attempts at discussing it have […]

Reader question: Are you working on a worthwhile problem to solve?

May 27th, 2021 by Alex Bainbridge

Before I get to answer that question, a story…. Back in the day, after being a tour operator, I founded TourCMS. We had a stand at the 2009 or 2010 Travel Technology Show (London) and a nearby exhibitor came up to our stand and screamed at me for a few minutes. She was remonstrating they […]

4 strategies to fix Urban Adventures

March 2nd, 2021 by Alex Bainbridge

Urban Adventures is a local tour operator present in 125 cities and offers 1258 tours. Commercially, they are setup using a franchise model – with each city a franchise. Well, this was until recently, when these local franchise partners were terminated, as covered by Arival. I have no inside information about what went wrong or […]

5 things everyone gets wrong about self-guided experiences

February 23rd, 2021 by Alex Bainbridge

Self-guided experiences are the future of local tourism. Inspired by this article by Arival “5 things tour operators get wrong about self-guided tours” (and their upcoming self-guided tour conference) now seems a good time to go through what self-guided is and why it will be so important going forward. At the end of the article […]

2020 – Four key stories for the sightseeing & experiences sector

January 12th, 2021 by Alex Bainbridge

It is fashionable at this time of year to summarise what happened in the preceding year and predict what is coming next. 2020 was certainly a year to remember / forget (delete as applicable). But at a sightseeing & experiences industry level, what are the key stories of the year, beyond the complete destruction our […]

Online travel agents must stop selling petrol & diesel based sightseeing by 2030

December 15th, 2020 by Alex Bainbridge

The sightseeing & experiences end of the travel industry prides itself on our sustainability. We care about local cultures, we funnel money via local companies as much as we can, and collectively we have ceased the retail of animal based experiences such as elephant rides. But next we need to collectively turn our attention to […]

Why attraction reservation technology is not the same as tour reservation technology

October 23rd, 2020 by Alex Bainbridge

Part of the global shift from serving international tourists to local residents has been a shift of product makeup from tours to attractions. To better inform why this is not easy, or even sensible, if you are a tour reservation platform, I thought I would jot down what the key differences between a tour and […]

PhocusWire: Big Tech is eyeing the travel industry again with autonomous vehicle push

October 21st, 2020 by Alex Bainbridge

Last week Waymo (Google / Alphabet) went commercially live with their robotaxi service, without safety drivers. This is a significant milestone and one that should be a wake up call for all vehicle based sightseeing operators, and airport transfer companies. I took the opportunity to summarise where we are at with autonomous vehicles and how […]

Future of reservation technology platforms (for tours)

October 13th, 2020 by Alex Bainbridge

So much focus on reservation technology – pricing (revenue or monthly subscription), which to use etc…… now I built, priced & scaled res tech! So I get every nuance of every argument. But we have to accept that the tech (for tours) is fundamentally obsolete so pricing & retailer ownership discussions are now fairly irrelevant […]

Tours & activities 1995-2030 – technology history & predictions

September 29th, 2020 by Alex Bainbridge

There are very few innovations originated from within the tours & activities sector. Instead, technological change has historically come from outside our sector and was then applied to how we retail, operate and measure the success of our consumer facing experiences. To clarify what I mean, I group digital innovations into 3 distinct generations. I […]

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