Latest articles

5 step plan to save Viator

January 24th, 2020 by Alex Bainbridge

By now you will have heard that Tripadvisor / Viator are losing many team members (and their chief) in the experiences division. If not, read about it here on Skift, or Rod Cuthbert’s comments (Viator founder) via Phocuswire. This post contains a five step action plan to turn Viator around. Firstly, how did Viator get […]

GetYourGuide creates industry shake up as Originals moves from speculation to scale-up

December 18th, 2019 by Alex Bainbridge

GetYourGuide Originals, where GetYourGuide creates sightseeing tours (mainly in urban areas) has always been a good topic to speculate about as it goes to the heart of what the tours & activities industry is (or sightseeing & experiences as I like to refer to it now). However upto this point it has been purely speculation. […]

Booking Holdings makes land Grab for vehicle experiences

October 29th, 2019 by Alex Bainbridge

Booking Holdings is waking up. A year on from buying Fareharbor sightseeing supplier reservation system, they have begun to show their hand on what the bigger vision potentially looks like. As announced by David Adamczyk, Director of Strategy, via LinkedIn, referring to ride-hailing launch with Grab: This is a significant moment for ‪ – we’re […]

Bike sightseeing tours won’t survive if micromobility thrives

October 21st, 2019 by Alex Bainbridge

The sightseeing industry is a human tour guide lead industry. If you read reviews and testimonials on bike tour websites you will find that 90% are positive about the tour guide. Often the tour guide is more memorable than the sights the tourist came to see. Not a bike tour guide, but memorable 😉 The […]

Sightseeing tour yield management – where are we at?

October 7th, 2019 by Alex Bainbridge

With conference season around the corner, and yield management likely to be on the list of discussions, it is worth writing an update as to where we are at on this topic: What is yield management? According to Wikipedia, Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in […]

Should sightseeing reservation systems ban suppliers?

October 2nd, 2019 by Alex Bainbridge

As CEO of TourCMS I only banned a very few suppliers from using the leading tour & activity reservation system of its time: An Iranian ski resort (due to trade sanctions) A brothel (we weren’t that kind of T&A) As a tool maker my approach was to be lenient, certainly when it came to banning […]

Sightseeing industry distribution standards – 4 categories to focus on

September 30th, 2019 by Alex Bainbridge

I seem to have been debating the merits of technology standards for what seems like a very long time. The earliest mention I can find is me speaking in 2010 at an Open Travel conference. In tech terms in this industry, that seems like an eternity. Since then a great deal of debate but very […]

The beginning of the end of the sightseeing bus

September 25th, 2019 by Alex Bainbridge

Human driven sightseeing buses have had a good 100 year run. Throughout this period the urban consumer product has not changed – a city bus tour you took 100 years ago is pretty much the same as a bus tour you can take today. All the digital innovations and changes we have brought to market […]

GetYourGuide Preferred Partner Programme – what are the wider issues?

August 2nd, 2019 by Alex Bainbridge

GetYourGuide, the largest funded sightseeing & experiences retailer in the industry, made an interesting statement yesterday via Phocuswire. If you read this blog you probably have already read the article….. if not, go and read it now. Written by GetYourGuide COO Tao Tao, it outlines their new Preferred Partner Programme. There is going to be […]

OK, now we are a serious industry, lets agree on the name

July 26th, 2019 by Alex Bainbridge

The tours & activities industry in recent years has become the next big thing. But one aspect we collectively haven’t quite resolved yet is the name of the industry. Over and above that somewhat fundamental point, we also don’t have an accepted name for those tasked with introducing customers to product / services, nor those […]

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