On the business & technology of digitally operated tourism & hospitality experiences

Two key travel industry themes from Apple WWDC 2024

June 11th, 2024 by Alex Bainbridge

Yesterday I watched the Apple keynote from WWDC 2024, their annual developer conference. If you haven’t watched it yet, here it is, it is 1 hour 43 minutes long but worth it. As I was watching (and cooking dinner) a couple of key themes stood out that are relevant to the travel industry AI discussions […]


5 big themes for the AI tourism era after 2030

June 7th, 2024 by Alex Bainbridge

Key themes are emerging that will shape the future of tourism due to AI and AGI after 2030. This article takes a look these five themes and the known unknowns that surround them: end of the web browser (for travel ecommerce) end of the group tour end of the tour guide end of the tour […]

Hire me as the next CEO of Viator (Tripadvisor)

May 8th, 2024 by Alex Bainbridge

Risk is a judgement. When I set off to sail over the Atlantic (twice), or drive London to Kathmandu (4 months), run a marathon (twice), cycle 1000 miles John O’Groats to Lands end, race a 21 foot boat from the UK to the Fastnet rock and back (and win), or just be a startup founder, […]

Differentiate from what? Tour bus operators now have more clarity on what mobility changes are coming

May 2nd, 2024 by Alex Bainbridge

Tour bus companies are integral to both the mobility and sightseeing sectors, connecting tourists with the people and place of unfamiliar destinations. By facilitating expansive exploration, they not only enhance the visitor experience but also thrive as profitable businesses. But as readers of this blog know, mobility is changing. As such, when mobility changes, tour […]

10 questions to ask candidates in an AI tourism job interview

February 13th, 2024 by Alex Bainbridge

I am thinking about hiring. Not actually hiring, but thinking about hiring. So with that in mind, I have pulled together some questions that I could ask in a job interview. The more senior you expect to be, the more of these questions I expect you to be able to give a good answer to. […]

Subscribe to the email newsletter

Further information