Latest articles

Why attraction reservation technology is not the same as tour reservation technology

October 23rd, 2020 by Alex Bainbridge

Part of the global shift from serving international tourists to local residents has been a shift of product makeup from tours to attractions. To better inform why this is not easy, or even sensible, if you are a tour reservation platform, I thought I would jot down what the key differences between a tour and […]

PhocusWire: Big Tech is eyeing the travel industry again with autonomous vehicle push

October 21st, 2020 by Alex Bainbridge

Last week Waymo (Google / Alphabet) went commercially live with their robotaxi service, without safety drivers. This is a significant milestone and one that should be a wake up call for all vehicle based sightseeing operators, and airport transfer companies. I took the opportunity to summarise where we are at with autonomous vehicles and how […]

Future of reservation technology platforms (for tours)

October 13th, 2020 by Alex Bainbridge

So much focus on reservation technology – pricing (revenue or monthly subscription), which to use etc…… now I built, priced & scaled res tech! So I get every nuance of every argument. But we have to accept that the tech (for tours) is fundamentally obsolete so pricing & retailer ownership discussions are now fairly irrelevant […]

Tours & activities 1995-2030 – technology history & predictions

September 29th, 2020 by Alex Bainbridge

There are very few innovations originated from within the tours & activities sector. Instead, technological change has historically come from outside our sector and was then applied to how we retail, operate and measure the success of our consumer facing experiences. To clarify what I mean, I group digital innovations into 3 distinct generations. I […]

VIDEO: The Robots Are Coming! AI, Mobile and the Future of Tour Guiding

September 25th, 2020 by Alex Bainbridge

I was invited on a panel this week to talk AI tour guides, audio tours & autonomous vehicle sightseeing. From feedback, it went well and was an interesting listen for tour guides, day tour operators and the wider industry. So for your listening pleasure, here it is: Thank you to: – Mitch Bach of TripSchool – Von Harden of IATDG (International […]

Decade prediction for sightseeing vehicles & announcing the Autoura Mobility Research Group

June 29th, 2020 by Alex Bainbridge

I was meant to present an update about sightseeing vehicles at ITB Berlin in March 2020…… and we know what happened there! Instead, from the comfort of your own home, let me explain how vehicle based sightseeing will change in the next decade, from my perspective…. at the end I will introduce our new cross-industry […]

The future of Viator and the 29 USD listing fee

June 23rd, 2020 by Alex Bainbridge

Earlier today Ben Drew, President of Viator (owned by Tripadvisor), outlined in an open letter the future of Viator: Read the letter In Viator’s 25 years, we’ve been many things – the founding OTA in tours and activities, then a handpicked collection of amazing travel experiences, and now an open marketplace of 395,000+ products from […]

Introducing Sahra the sightseeing robot

June 3rd, 2020 by Alex Bainbridge

The urban sightseeing industry was already on the precipice of significant change as a result of ongoing digitisation and then COVID-19 hit. There have been so many predictions about the future of urban tourism, and the future of travel, I don’t really want to dwell on this too much. However three fundamental COVID-19 changes DO […]

Update 1 – Using digital to create cashflow in local tourism

March 25th, 2020 by Alex Bainbridge

This is an update to my efforts to create tech for local tour operators to create immediate cashflow to help with the current crisis. TLDR: We are not going ahead. Instead we are moving to building tech that will be useful in a few months time. March 9th – What do we need to do […]

Feedback requested: Can a digital solution create immediate cashflow?

March 20th, 2020 by Alex Bainbridge

Many of my posts here are future looking and some would argue, as a result, not actionable. This one is different. We have seen in the last few weeks the largest call to action in the tours & activities industry since, well, forever! I have been thinking through what a technology entrepreneur like me can […]

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