In the AI age, you can’t just be a digital service anymore. For the digital only companies this makes it a strategically important task deciding what to do beyond digital. This post is a quick summary of how Viator, GetYourGuide and Google are going physical with three different approaches. Not mutually exclusive of course, but […]
On the business & technology of digitally operated tourism & hospitality experiences
Let’s get physical – comparing Viator, GetYourGuide & Google moving from digital to IRL
August 10th, 2023 by Alex Bainbridge
For and against rolling up reztech in 2023 – Checkfront / Rezdy
July 20th, 2023 by Alex Bainbridge
Depending upon your perspective, the big news this week was either the Checkfront / Rezdy shared ownership announcement, or Tripadvisor launching their AI tour itinerary generating service to consumers. Here is how both stories can be viewed from a singular perspective and are relevant to more than just suppliers who use Checkfront / Rezdy. But […]
GetYourGuide betting the haus on attractive unit economics
June 26th, 2023 by Alex Bainbridge
Along with GetYourGuide‘s recent funding announcements came some interesting leadership quotes that I just have to memorialise for future reference as their statements about unit economics and strategy are significant. Before we cover that, a clarification, GetYourGuide are not THE largest funded in our sector, the autonomous vehicle mobility platforms are funded far in excess […]
How decentralisation & AI will dominate the next decade and beyond in sightseeing
May 25th, 2023 by Alex Bainbridge
Too much AI debate in the sightseeing sector relates to generative AI such as text, image & video generation. This article outlines why we should prioritise addressing other forms of AI first, and how we can incorporate decentralised technology approaches within an overall AI strategy. First, why is everyone distracted by generative AI? I believe […]
How will the tourism industry structure change as a result of AI?
April 3rd, 2023 by Alex Bainbridge
As someone who has been working full time on the impact of AI on local tourism since early 2018 [Evidence], the last six months have seen some kind of vindication. However not everything I have foretold has come to pass, or at least not yet. And some of my approaches to hedge, or mitigate, the […]
