On the business & technology of digitally operated tourism & hospitality experiences

12 reasons why the airline, hotel, experiences & travel retail sectors should care about autonomous vehicles

November 21st, 2022 by Alex Bainbridge

Last week was a big week for autonomous vehicles. Alphabet’s Waymo (Google) showed off their new vehicle for the first time at a Los Angeles launch event. To recap, this is the vehicle that they will use to operate consumer mobility, including sightseeing & airport transfers. This tech is here, this tech is scaling, but […]


Relaunching DestinationCTO to focus on digital tour operating & digital experiences

October 21st, 2022 by Alex Bainbridge

At the otherwise superb Arival sightseeing conference in Las Vegas two weeks ago there wasn’t much talk of digital experiences. Where I expected this topic to be discussed – perhaps the future of experiences session, or the future of online travel agents session, there was no mention of this upcoming evolution at all. It became […]

OCTO standards in sightseeing – the case for and against

September 23rd, 2022 by Alex Bainbridge

Niche topic, perhaps only of interest to technologists, however…. lets summarise the case for and against OCTO standards. What are the OCTO standards? When you connect a rez tech with an OTA, you have to make the product data continually align between the two platforms. This is tricky, e.g. on booking cancellation terms, how are […]

Five sightseeing industry technology topics I want to hear about at the Arival conference

September 19th, 2022 by Alex Bainbridge

I haven’t been to a sightseeing industry conference, physically, for years. I haven’t even travelled outside of the UK for 3 years (!). So it is with some trepidation that I am off to the Arival conference in Las Vegas in October. I will be speaking (more on that below) but beyond that, I thought […]

Should day tour operators compete on price?

June 29th, 2022 by Alex Bainbridge

Consumers love a cheap price and entire sectors of the travel industry are focussed on helping consumers save money. Much of the sector’s advertising is proclaiming how one platform’s prices are better than others. This works where a product is a commodity (like hotels, flights or attractions), but experiences are not commodities, experiences are moving […]

Subscribe to the email newsletter

Further information