On the business & technology of digitally operated tourism & hospitality experiences

The Touring Test

September 2nd, 2024 by Alex Bainbridge

Unless you are living under a rock, you will know that generative AI is coming to your phone. Within the next few months we will see: new iPhone hardware with Apple Intelligence Google Pixel 9 with Gemini ChatGPT app with Advanced voice mode supporting more human-like conversations AI is not just coming to existing phone […]


Does GetYourGuide get what their position in the future sightseeing sector is?

June 29th, 2024 by Alex Bainbridge

Why this question today? In the last few weeks: Google (Waymo) now open access in San Francisco with their robotaxis (i.e. available to tourists with no waiting list), becoming one of the largest growing US city based attractions and a significant sign of what is to come to all US cities in the next few […]

Two key travel industry themes from Apple WWDC 2024

June 11th, 2024 by Alex Bainbridge

Yesterday I watched the Apple keynote from WWDC 2024, their annual developer conference. If you haven’t watched it yet, here it is, it is 1 hour 43 minutes long but worth it. As I was watching (and cooking dinner) a couple of key themes stood out that are relevant to the travel industry AI discussions […]

5 big themes for the AI tourism era after 2030

June 7th, 2024 by Alex Bainbridge

Key themes are emerging that will shape the future of tourism due to AI and AGI after 2030. This article takes a look these five themes and the known unknowns that surround them: end of the web browser (for travel ecommerce) end of the group tour end of the tour guide end of the tour […]

Hire me as the next CEO of Viator (Tripadvisor)

May 8th, 2024 by Alex Bainbridge

Risk is a judgement. When I set off to sail over the Atlantic (twice), or drive London to Kathmandu (4 months), run a marathon (twice), cycle 1000 miles John O’Groats to Lands end, race a 21 foot boat from the UK to the Fastnet rock and back (and win), or just be a startup founder, […]

Subscribe to the email newsletter

Further information