On the business & technology of digitally operated tourism & hospitality experiences

Is forming a sightseeing industry DAO the only solution to AI centralisation?

January 25th, 2023 by Alex Bainbridge

Generative AI such as ChatGPT is an era defining technology and it merits the number of articles and videos created on this topic. However we are ignoring one core debate, we need to talk about what happens when this and related AI technologies scale, which they will. This article focusses on this important topic with […]


How many AI generated experiences do consumers want?

January 11th, 2023 by Alex Bainbridge

Is it thousands per city like today? Or is it tens of thousands perhaps? Or could leading retailers just have 10 experiences per city that are each highly configurable & personalised? Today’s upper bounds example is Rome on Viator, where Viator has 7000 things to do just in Rome and the surrounding area. I am […]

10 trends to watch in 2023 for tours, activities & sightseeing

January 3rd, 2023 by Alex Bainbridge

With 1% of the year already gone it might be a bit late to do 2023 trends article, however here goes: 10 – local Including the ongoing transition to merge the tourism industry with the leisure industry, at least within local experiences. 9 – sustainability Has to be on the list – I worry this […]

How do we solve the alignment problem between AI and tour operating?

December 19th, 2022 by Alex Bainbridge

Firstly, what exactly is the alignment problem? Lets ask Chat GPT… The AI alignment problem is the challenge of ensuring that an artificial intelligence system will behave in ways that are beneficial to humans, rather than causing harm. This involves designing AI systems that are aligned with human values and goals, and finding ways to […]

Four stages of understanding the impact of AI on local tour operators

December 16th, 2022 by Alex Bainbridge

This sudden and recent interest in AI from mainstream tourism, brought about by Chat GPT in the last few weeks, has been a bit of a sea change event. I first spoke about the impact of AI on local tourism at World Travel Market London in 2017, ITB Berlin in 2018 and Arival Las Vegas […]

Subscribe to the email newsletter

Further information