Latest articles

What could a GetYourGuide “defense position” strategy look like?

May 16th, 2022 by Alex Bainbridge

Does GetYourGuide need to make a strategy correction as a result of the recent downturn the global macro market position for VC backed and stock market listed startups? Only they and their backers know. SoftBank, one of GetYourGuide’s major backers, is certainly suggesting that SoftBank should take a “defense position” following a 27 billion USD […]

Tour bus operators – what is your future product strategy?

May 12th, 2022 by Alex Bainbridge

Tour buses have become a key part of the landscape for urban tourist experiences. When you think of sightseeing, you think of sightseeing buses. However many in the tour bus industry suggest that sightseeing tour buses have had their day (within an urban context rather than out of city buses). Tour bus insiders put it […]

9 discussion topics on sightseeing & experiences industry structure

March 11th, 2022 by Alex Bainbridge

We need to talk about industry structure. The current online travel agent (OTA) > rez tech > tour operator architecture is no longer fit for purpose however it is close to impossible to change it unilaterally. A pay to attend conference may not be the right place for a deep discussion on industry architecture as […]

Tour personalisation – how can we collectively fix distribution to better delight customers?

February 9th, 2022 by Alex Bainbridge

Personalisation, or personalization, is key consumer need that we as an industry are really poor at digitally solving. This article outlines the current state of play and proposes a new cross-industry approach, using web3 & blockchain, that we collectively can adopt. Personalisation matters to consumers For our sector, personalisation is in two parts. Some examples: […]

The “commoditise the complement strategy” and the sightseeing technology sector

December 2nd, 2021 by Alex Bainbridge

This strategy, from 2002, remains a classic that any senior commercial executive at travel technology companies will have internalised: Demand for a product increases when the price of its complements decreases. In general, a company’s strategic interest is going to be to get the price of their complements as low as possible. The lowest theoretically […]

Can you decentralise a sightseeing reservation system or OTA with a DAO?

November 22nd, 2021 by Alex Bainbridge

Have you heard of DAOs? Have you considered how DAOs could be used in the sightseeing & experiences sector? This blog post muses on how a DAO could own a reservation system, or operate an OTA, and what the benefits and issues may be. What is a DAO? Ask Jeremiah: What's a DAO? (25 second […]

Metaverse, decentralisation (web3) or autonomous vehicles – what should your focus be?

November 1st, 2021 by Alex Bainbridge

It is a confusing time within tourism innovations for in destination experiences. With Facebook (Meta)’s announcement last week of their vision for their metaverse, we now have three competing technologies at play: Metaverse Facebook (Meta) isn’t the only metaverse, but it may perhaps be the best funded. Maybe easier to explain by stating the evolution: […]

Are you ready for nothing to happen? Zero priced tours on the horizon

October 8th, 2021 by Alex Bainbridge

There are three impacts from technology that are creating downward price pressure on local experiences within an urban context: Autonomous vehicles Widely distributed local knowledge AI tour guides Individually, and in combination, they will drag the market price for urban tourism & hospitality experiences to zero. Are you ready for this in your market? 1 […]

Accor’s autonomous vehicle and future sightseeing ambitions

September 29th, 2021 by Alex Bainbridge

Accor today announced their autonomous vehicle concept that potentially could be reality in 5-7 years time. Accor is one of the world’s largest hotel groups, with 5,200 hotels, so this move is significant if delivered as envisaged. For this blog’s audience it is of interest due their focus on providing urban experiences & services to […]

Tours & activities centralisation has failed – time to decentralise

September 27th, 2021 by Alex Bainbridge

Roughly 10% of sightseeing & experiences bookings are via centralised online travel agents. Reservation systems are all built around centralisation, feeding data to & receiving transactions from centralised platforms. However centralisation has failed and has now run out of time. Incumbents and most challengers are based on web 2 but web 3 is around the […]

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