Sector: Day tours & activities

The “commoditise the complement strategy” and the sightseeing technology sector

December 2nd, 2021 by Alex Bainbridge

This strategy, from 2002, remains a classic that any senior commercial executive at travel technology companies will have internalised: Demand for a product increases when the price of its complements decreases. In general, a company’s strategic interest is going to be to get the price of their complements as low as possible. The lowest theoretically […]

Can you decentralise a sightseeing reservation system or OTA with a DAO?

November 22nd, 2021 by Alex Bainbridge

Have you heard of DAOs? Have you considered how DAOs could be used in the sightseeing & experiences sector? This blog post muses on how a DAO could own a reservation system, or operate an OTA, and what the benefits and issues may be. What is a DAO? Ask Jeremiah: What's a DAO? (25 second […]

Metaverse, decentralisation (web3) or autonomous vehicles – what should your focus be?

November 1st, 2021 by Alex Bainbridge

It is a confusing time within tourism innovations for in destination experiences. With Facebook (Meta)’s announcement last week of their vision for their metaverse, we now have three competing technologies at play: Metaverse Facebook (Meta) isn’t the only metaverse, but it may perhaps be the best funded. Maybe easier to explain by stating the evolution: […]

Are you ready for nothing to happen? Zero priced tours on the horizon

October 8th, 2021 by Alex Bainbridge

There are three impacts from technology that are creating downward price pressure on local experiences within an urban context: Autonomous vehicles Widely distributed local knowledge AI tour guides Individually, and in combination, they will drag the market price for urban tourism & hospitality experiences to zero. Are you ready for this in your market? 1 […]

Accor’s autonomous vehicle and future sightseeing ambitions

September 29th, 2021 by Alex Bainbridge

Accor today announced their autonomous vehicle concept that potentially could be reality in 5-7 years time. Accor is one of the world’s largest hotel groups, with 5,200 hotels, so this move is significant if delivered as envisaged. For this blog’s audience it is of interest due their focus on providing urban experiences & services to […]

Tours & activities centralisation has failed – time to decentralise

September 27th, 2021 by Alex Bainbridge

Roughly 10% of sightseeing & experiences bookings are via centralised online travel agents. Reservation systems are all built around centralisation, feeding data to & receiving transactions from centralised platforms. However centralisation has failed and has now run out of time. Incumbents and most challengers are based on web 2 but web 3 is around the […]

Four tech questions I would like to ask sightseeing industry leaders

September 20th, 2021 by Alex Bainbridge

It is conference season and thankfully some are now face to face again! Here are four tech questions that I want to hear answers to, when executives are asked questions on stage: Online travel agents (OTAs) Divergence – Tours & activities sector historically adopted hotel tech concepts, just a few years behind. However the next […]

Lime enters local tours market with free bike & scooter tours in LA & San Francisco

September 6th, 2021 by Alex Bainbridge

Lime, the bike/scooter platform, has announced “Lime Tours” (Read announcement) We recently launched Lime Tours, a new offering that shares with riders suggested places to visit as well as riding routes, currently live in LA and SF. Aimed at locals and tourists alike, riders will be able to find highly curated tour routes and points of […]

Is dynamic pricing for urban tours inevitable or will the market price go to zero?

June 18th, 2021 by Alex Bainbridge

Yesterday Greg Fisher (CEO of TripShock / WaveRez) posed a great conversation starter on LinkedIn: Dynamic Pricing in tours & activities is going to change everything as we know it See LinkedIn thread, including 20+ comments Dynamic pricing is a topic that I have written about before, however previously my attempts at discussing it have […]

4 strategies to fix Urban Adventures

March 2nd, 2021 by Alex Bainbridge

Urban Adventures is a local tour operator present in 125 cities and offers 1258 tours. Commercially, they are setup using a franchise model – with each city a franchise. Well, this was until recently, when these local franchise partners were terminated, as covered by Arival. I have no inside information about what went wrong or […]