Sector: Day tours & activities

Tours & activities centralisation has failed – time to decentralise

September 27th, 2021 by Alex Bainbridge

Roughly 10% of sightseeing & experiences bookings are via centralised online travel agents. Reservation systems are all built around centralisation, feeding data to & receiving transactions from centralised platforms. However centralisation has failed and has now run out of time. Incumbents and most challengers are based on web 2 but web 3 is around the […]

Four tech questions I would like to ask sightseeing industry leaders

September 20th, 2021 by Alex Bainbridge

It is conference season and thankfully some are now face to face again! Here are four tech questions that I want to hear answers to, when executives are asked questions on stage: Online travel agents (OTAs) Divergence – Tours & activities sector historically adopted hotel tech concepts, just a few years behind. However the next […]

Lime enters local tours market with free bike & scooter tours in LA & San Francisco

September 6th, 2021 by Alex Bainbridge

Lime, the bike/scooter platform, has announced “Lime Tours” (Read announcement) We recently launched¬†Lime Tours, a new offering that shares with riders suggested places to visit as well as riding routes, currently live in LA and SF. Aimed at locals and tourists alike, riders will be able to find highly curated tour routes and points of […]

Is dynamic pricing for urban tours inevitable or will the market price go to zero?

June 18th, 2021 by Alex Bainbridge

Yesterday Greg Fisher (CEO of TripShock / WaveRez) posed a great conversation starter on LinkedIn: Dynamic Pricing in tours & activities is going to change everything as we know it See LinkedIn thread, including 20+ comments Dynamic pricing is a topic that I have written about before, however previously my attempts at discussing it have […]

4 strategies to fix Urban Adventures

March 2nd, 2021 by Alex Bainbridge

Urban Adventures is a local tour operator present in 125 cities and offers 1258 tours. Commercially, they are setup using a franchise model – with each city a franchise. Well, this was until recently, when these local franchise partners were terminated, as covered by Arival. I have no inside information about what went wrong or […]

2020 – Four key stories for the sightseeing & experiences sector

January 12th, 2021 by Alex Bainbridge

It is fashionable at this time of year to summarise what happened in the preceding year and predict what is coming next. 2020 was certainly a year to remember / forget (delete as applicable). But at a sightseeing & experiences industry level, what are the key stories of the year, beyond the complete destruction our […]

Online travel agents must stop selling petrol & diesel based sightseeing by 2030

December 15th, 2020 by Alex Bainbridge

The sightseeing & experiences end of the travel industry prides itself on our sustainability. We care about local cultures, we funnel money via local companies as much as we can, and collectively we have ceased the retail of animal based experiences such as elephant rides. But next we need to collectively turn our attention to […]

Why attraction reservation technology is not the same as tour reservation technology

October 23rd, 2020 by Alex Bainbridge

Part of the global shift from serving international tourists to local residents has been a shift of product makeup from tours to attractions. To better inform why this is not easy, or even sensible, if you are a tour reservation platform, I thought I would jot down what the key differences between a tour and […]

PhocusWire: Big Tech is eyeing the travel industry again with autonomous vehicle push

October 21st, 2020 by Alex Bainbridge

Last week Waymo (Google / Alphabet) went commercially live with their robotaxi service, without safety drivers. This is a significant milestone and one that should be a wake up call for all vehicle based sightseeing operators, and airport transfer companies. I took the opportunity to summarise where we are at with autonomous vehicles and how […]

Future of reservation technology platforms (for tours)

October 13th, 2020 by Alex Bainbridge

So much focus on reservation technology – pricing (revenue or monthly subscription), which to use etc…… now I built, priced & scaled res tech! So I get every nuance of every argument. But we have to accept that the tech (for tours) is fundamentally obsolete so pricing & retailer ownership discussions are now fairly irrelevant […]