Sector: Day tours & activities

Update 1 – Using digital to create cashflow in local tourism

March 25th, 2020 by Alex Bainbridge

This is an update to my efforts to create tech for local tour operators to create immediate cashflow to help with the current crisis. TLDR: We are not going ahead. Instead we are moving to building tech that will be useful in a few months time. March 9th – What do we need to do […]

Feedback requested: Can a digital solution create immediate cashflow?

March 20th, 2020 by Alex Bainbridge

Many of my posts here are future looking and some would argue, as a result, not actionable. This one is different. We have seen in the last few weeks the largest call to action in the tours & activities industry since, well, forever! I have been thinking through what a technology entrepreneur like me can […]

Tour & activity industry wipeout – Tourmageddon

March 16th, 2020 by Alex Bainbridge

This post is hard to write. I sure as hell hope in a couple of months time everyone can look back and say, Alex, you fool, what were you worried about. Thats the risk I take. But planning is about thinking through various scenarios……. so we do have to look at all scenarios. The scenario […]

What do we need to do for coronavirus recovery in local tourism?

March 9th, 2020 by Alex Bainbridge

We haven’t yet had the job losses and project cutbacks caused by commercial impact of the virus but sadly they will come. As someone always trying to stay ahead of the market, I have been thinking about post virus recovery already. We will recover, eventually. If that recovery is going to be assisted by new […]

Are the tours & activities technologists building the right tech?

February 27th, 2020 by Alex Bainbridge

I was reading this post on Linkedin written by John O’Sullivan and I was having flashbacks from when I was CEO CTO of TourCMS (sold to Palisis Group in 2015). John states that: The chasm between tour operators and SaaS companies serving tour operators has never been greater Yes. He has a point. This article […]

Tripadvisor global commission change – why now? why at all?

February 10th, 2020 by Alex Bainbridge

Last week Tripadvisor announced, with immediate effect, that supplier commission would be standardised on a regional and product basis rather than current practice to support individually negotiated distribution deals. This was well covered by Skift, including the full contents of the supplier notification email itself. If you are only just hearing about the news, go […]

10 predictions for the next decade in tours, activities & sightseeing

February 4th, 2020 by Alex Bainbridge

If you ask a travel technologist what they predict will happen next year, they will already have built it, just not announced it yet, so they won’t give you a clear answer for commercial reasons. For predictions to be free of commercial considerations they have to be years ahead, but predictions that far out are […]

5 step plan to save Viator

January 24th, 2020 by Alex Bainbridge

By now you will have heard that Tripadvisor / Viator are losing many team members (and their chief) in the experiences division. If not, read about it here on Skift, or Rod Cuthbert’s comments (Viator founder) via Phocuswire. This post contains a five step action plan to turn Viator around. Firstly, how did Viator get […]

GetYourGuide creates industry shake up as Originals moves from speculation to scale-up

December 18th, 2019 by Alex Bainbridge

GetYourGuide Originals, where GetYourGuide creates sightseeing tours (mainly in urban areas) has always been a good topic to speculate about as it goes to the heart of what the tours & activities industry is (or sightseeing & experiences as I like to refer to it now). However upto this point it has been purely speculation. […]

Booking Holdings makes land Grab for vehicle experiences

October 29th, 2019 by Alex Bainbridge

Booking Holdings is waking up. A year on from buying Fareharbor sightseeing supplier reservation system, they have begun to show their hand on what the bigger vision potentially looks like. As announced by David Adamczyk, Director of Strategy, via LinkedIn, referring to ride-hailing launch with Grab: This is a significant moment for ‪Booking.com – we’re […]