Sector: Autonomous vehicles

Time to get on the field of play: Autonomous vehicle sightseeing 2021 update

August 5th, 2021 by Alex Bainbridge

Do you own a tour bus or several in a major US or EU city? This article explains why you should begin your planning for autonomous vehicle sightseeing transition now…… this article was inspired by a weekly editorial on Phocuswire suggesting that this is an imminent issue, but not quite yet an immediate issue. At […]

Is dynamic pricing for urban tours inevitable or will the market price go to zero?

June 18th, 2021 by Alex Bainbridge

Yesterday Greg Fisher (CEO of TripShock / WaveRez) posed a great conversation starter on LinkedIn: Dynamic Pricing in tours & activities is going to change everything as we know it See LinkedIn thread, including 20+ comments Dynamic pricing is a topic that I have written about before, however previously my attempts at discussing it have […]

Reader question: Are you working on a worthwhile problem to solve?

May 27th, 2021 by Alex Bainbridge

Before I get to answer that question, a story…. Back in the day, after being a tour operator, I founded TourCMS. We had a stand at the 2009 or 2010 Travel Technology Show (London) and a nearby exhibitor came up to our stand and screamed at me for a few minutes. She was remonstrating they […]

2020 – Four key stories for the sightseeing & experiences sector

January 12th, 2021 by Alex Bainbridge

It is fashionable at this time of year to summarise what happened in the preceding year and predict what is coming next. 2020 was certainly a year to remember / forget (delete as applicable). But at a sightseeing & experiences industry level, what are the key stories of the year, beyond the complete destruction our […]

Online travel agents must stop selling petrol & diesel based sightseeing by 2030

December 15th, 2020 by Alex Bainbridge

The sightseeing & experiences end of the travel industry prides itself on our sustainability. We care about local cultures, we funnel money via local companies as much as we can, and collectively we have ceased the retail of animal based experiences such as elephant rides. But next we need to collectively turn our attention to […]

PhocusWire: Big Tech is eyeing the travel industry again with autonomous vehicle push

October 21st, 2020 by Alex Bainbridge

Last week Waymo (Google / Alphabet) went commercially live with their robotaxi service, without safety drivers. This is a significant milestone and one that should be a wake up call for all vehicle based sightseeing operators, and airport transfer companies. I took the opportunity to summarise where we are at with autonomous vehicles and how […]

Tours & activities 1995-2030 – technology history & predictions

September 29th, 2020 by Alex Bainbridge

There are very few innovations originated from within the tours & activities sector. Instead, technological change has historically come from outside our sector and was then applied to how we retail, operate and measure the success of our consumer facing experiences. To clarify what I mean, I group digital innovations into 3 distinct generations. I […]

Decade prediction for sightseeing vehicles

June 29th, 2020 by Alex Bainbridge

I was meant to present an update about sightseeing vehicles at ITB Berlin in March 2020…… and we know what happened there! Instead, from the comfort of your own home, let me explain how vehicle based sightseeing will change in the next decade, from my perspective…. So grab a cup of coffee, this post has […]

Introducing Sahra the sightseeing robot

June 3rd, 2020 by Alex Bainbridge

The urban sightseeing industry was already on the precipice of significant change as a result of ongoing digitisation and then COVID-19 hit. There have been so many predictions about the future of urban tourism, and the future of travel, I don’t really want to dwell on this too much. However three fundamental COVID-19 changes DO […]

Booking Holdings makes land Grab for vehicle experiences

October 29th, 2019 by Alex Bainbridge

Booking Holdings is waking up. A year on from buying Fareharbor sightseeing supplier reservation system, they have begun to show their hand on what the bigger vision potentially looks like. As announced by David Adamczyk, Director of Strategy, via LinkedIn, referring to ride-hailing launch with Grab: This is a significant moment for ‪Booking.com – we’re […]