Sector: Autonomous vehicles

I quit bus sightseeing

June 20th, 2022 by Alex Bainbridge

The project to transition bus owning sightseeing tour operators to autonomous vehicles is no more. I published my original industry transition proposal in 2018 and you can still read it. Fundamentally, since then, I have failed to convince any bus owning tour operators to the point of committed action. This article explains the mistakes I […]

Tour operators, rez tech & OTAs – what is your long-term technology challenge?

June 14th, 2022 by Alex Bainbridge

2022 summer, by many accounts, seems to be a blockbuster for bookings. However under the surface the question remains, can this booking volume be carried into 2023 and beyond, or is this just a 2022 post COVID phenomenon? Beyond preparing for the market to go either direction, there are longer term issues bubbling away that […]

PhocusWire: The role of autonomous vehicles within tours & activities

June 5th, 2022 by Alex Bainbridge

If you missed this, last week I was interviewed by PhocusWire about the role of autonomous vehicles within tours & activities. If you are a bus sightseeing operator (or retailer) this is a must listen – however there are wider topics covered, including hotel originated experiences, tour guides etc, and the new industry structure I […]

Tour operators – have you created a digital assistant strategy?

May 23rd, 2022 by Alex Bainbridge

The in destination travel industry, as a whole, is not ready for the digital assistant future. This article lays out some of the challenges with designing and naming your digital assistant character, including beyond vehicles. Lets cover vehicles first: Vehicles LG with their Omnipod vehicle prominently incorporate a digital assistant into their leisure focussed autonomous […]

Tour bus operators – what is your future product strategy?

May 12th, 2022 by Alex Bainbridge

Tour buses have become a key part of the landscape for urban tourist experiences. When you think of sightseeing, you think of sightseeing buses. However many in the tour bus industry suggest that sightseeing tour buses have had their day (within an urban context rather than out of city buses). Tour bus insiders put it […]

Tour personalisation – how can we collectively fix distribution to better delight customers?

February 9th, 2022 by Alex Bainbridge

Personalisation, or personalization, is key consumer need that we as an industry are really poor at digitally solving. This article outlines the current state of play and proposes a new cross-industry approach, using web3 & blockchain, that we collectively can adopt. Personalisation matters to consumers For our sector, personalisation is in two parts. Some examples: […]

Metaverse, decentralisation (web3) or autonomous vehicles – what should your focus be?

November 1st, 2021 by Alex Bainbridge

It is a confusing time within tourism innovations for in destination experiences. With Facebook (Meta)’s announcement last week of their vision for their metaverse, we now have three competing technologies at play: Metaverse Facebook (Meta) isn’t the only metaverse, but it may perhaps be the best funded. Maybe easier to explain by stating the evolution: […]

Accor’s autonomous vehicle and future sightseeing ambitions

September 29th, 2021 by Alex Bainbridge

Accor today announced their autonomous vehicle concept that potentially could be reality in 5-7 years time. Accor is one of the world’s largest hotel groups, with 5,200 hotels, so this move is significant if delivered as envisaged. For this blog’s audience it is of interest due their focus on providing urban experiences & services to […]

Time to get on the field of play: Autonomous vehicle sightseeing 2021 update

August 5th, 2021 by Alex Bainbridge

Do you own a tour bus or several in a major US or EU city? This article explains why you should begin your planning for autonomous vehicle sightseeing transition now…… this article was inspired by a weekly editorial on Phocuswire suggesting that this is an imminent issue, but not quite yet an immediate issue. At […]

Is dynamic pricing for urban tours inevitable or will the market price go to zero?

June 18th, 2021 by Alex Bainbridge

Yesterday Greg Fisher (CEO of TripShock / WaveRez) posed a great conversation starter on LinkedIn: Dynamic Pricing in tours & activities is going to change everything as we know it See LinkedIn thread, including 20+ comments Dynamic pricing is a topic that I have written about before, however previously my attempts at discussing it have […]