Too much AI debate in the sightseeing sector relates to generative AI such as text, image & video generation. This article outlines why we should prioritise addressing other forms of AI first, and how we can incorporate decentralised technology approaches within an overall AI strategy. First, why is everyone distracted by generative AI? I believe […]
Sector: Autonomous vehicles
How decentralisation & AI will dominate the next decade and beyond in sightseeing
May 25th, 2023 by Alex Bainbridge
How San Francisco shapes the future of tourism and robotaxis
February 28th, 2023 by Alex Bainbridge
Publicly available autonomous vehicles (e.g. robotaxis) are here. My Autoura service is available (for early testing) operating tourism experiences in four US cities – San Francisco, Las Vegas, Austin & Phoenix, using publicly available robotaxis. We have no vehicles ourselves. I have been disappointed that the tour bus sector hasn’t grasped the incoming disruption that […]
What does technology innovation in sightseeing & experiences look like in 2023?
February 21st, 2023 by Alex Bainbridge
In the last couple of months there has been a whirlwind of tech news much of it lead by discussion about generative AI such as ChatGPT. But underneath all of that, innovators in our sector have begun to tentatively hint at what they are focussed on. Therefore it is worthwhile documenting what people have said, […]
Is forming a sightseeing industry DAO the only solution to AI centralisation?
January 25th, 2023 by Alex Bainbridge
Generative AI such as ChatGPT is an era defining technology and it merits the number of articles and videos created on this topic. However we are ignoring one core debate, we need to talk about what happens when this and related AI technologies scale, which they will. This article focusses on this important topic with […]
12 reasons why the airline, hotel, experiences & travel retail sectors should care about autonomous vehicles
November 21st, 2022 by Alex Bainbridge
Last week was a big week for autonomous vehicles. Alphabet’s Waymo (Google) showed off their new vehicle for the first time at a Los Angeles launch event. To recap, this is the vehicle that they will use to operate consumer mobility, including sightseeing & airport transfers. This tech is here, this tech is scaling, but […]
Five sightseeing industry technology topics I want to hear about at the Arival conference
September 19th, 2022 by Alex Bainbridge
I haven’t been to a sightseeing industry conference, physically, for years. I haven’t even travelled outside of the UK for 3 years (!). So it is with some trepidation that I am off to the Arival conference in Las Vegas in October. I will be speaking (more on that below) but beyond that, I thought […]
I quit bus sightseeing
June 20th, 2022 by Alex Bainbridge
The project to transition bus owning sightseeing tour operators to autonomous vehicles is no more. I published my original industry transition proposal in 2018 and you can still read it. Fundamentally, since then, I have failed to convince any bus owning tour operators to the point of committed action. This article explains the mistakes I […]
Tour operators, rez tech & OTAs – what is your long-term technology challenge?
June 14th, 2022 by Alex Bainbridge
2022 summer, by many accounts, seems to be a blockbuster for bookings. However under the surface the question remains, can this booking volume be carried into 2023 and beyond, or is this just a 2022 post COVID phenomenon? Beyond preparing for the market to go either direction, there are longer term issues bubbling away that […]
PhocusWire: The role of autonomous vehicles within tours & activities
June 5th, 2022 by Alex Bainbridge
If you missed this, last week I was interviewed by PhocusWire about the role of autonomous vehicles within tours & activities. If you are a bus sightseeing operator (or retailer) this is a must listen – however there are wider topics covered, including hotel originated experiences, tour guides etc, and the new industry structure I […]
Tour operators – have you created a digital assistant strategy?
May 23rd, 2022 by Alex Bainbridge
The in destination travel industry, as a whole, is not ready for the digital assistant future. This article lays out some of the challenges with designing and naming your digital assistant character, including beyond vehicles. Lets cover vehicles first: Vehicles LG with their Omnipod vehicle prominently incorporate a digital assistant into their leisure focussed autonomous […]