News & Opinion

The “commoditise the complement strategy” and the sightseeing technology sector

December 2nd, 2021 by Alex Bainbridge

This strategy, from 2002, remains a classic that any senior commercial executive at travel technology companies will have internalised: Demand for a product increases when the price of its complements decreases. In general, a company’s strategic interest is going to be to get the price of their complements as low as possible. The lowest theoretically […]

Can you decentralise a sightseeing reservation system or OTA with a DAO?

November 22nd, 2021 by Alex Bainbridge

Have you heard of DAOs? Have you considered how DAOs could be used in the sightseeing & experiences sector? This blog post muses on how a DAO could own a reservation system, or operate an OTA, and what the benefits and issues may be. What is a DAO? Ask Jeremiah: What's a DAO? (25 second […]

Metaverse, decentralisation (web3) or autonomous vehicles – what should your focus be?

November 1st, 2021 by Alex Bainbridge

It is a confusing time within tourism innovations for in destination experiences. With Facebook (Meta)’s announcement last week of their vision for their metaverse, we now have three competing technologies at play: Metaverse Facebook (Meta) isn’t the only metaverse, but it may perhaps be the best funded. Maybe easier to explain by stating the evolution: […]

Are you ready for nothing to happen? Zero priced tours on the horizon

October 8th, 2021 by Alex Bainbridge

There are three impacts from technology that are creating downward price pressure on local experiences within an urban context: Autonomous vehicles Widely distributed local knowledge AI tour guides Individually, and in combination, they will drag the market price for urban tourism & hospitality experiences to zero. Are you ready for this in your market? 1 […]

Accor’s autonomous vehicle and future sightseeing ambitions

September 29th, 2021 by Alex Bainbridge

Accor today announced their autonomous vehicle concept that potentially could be reality in 5-7 years time. Accor is one of the world’s largest hotel groups, with 5,200 hotels, so this move is significant if delivered as envisaged. For this blog’s audience it is of interest due their focus on providing urban experiences & services to […]

Tours & activities centralisation has failed – time to decentralise

September 27th, 2021 by Alex Bainbridge

Roughly 10% of sightseeing & experiences bookings are via centralised online travel agents. Reservation systems are all built around centralisation, feeding data to & receiving transactions from centralised platforms. However centralisation has failed and has now run out of time. Incumbents and most challengers are based on web 2 but web 3 is around the […]

Four tech questions I would like to ask sightseeing industry leaders

September 20th, 2021 by Alex Bainbridge

It is conference season and thankfully some are now face to face again! Here are four tech questions that I want to hear answers to, when executives are asked questions on stage: Online travel agents (OTAs) Divergence – Tours & activities sector historically adopted hotel tech concepts, just a few years behind. However the next […]

Connectivity lead last minute bookings motivating Expedia & GetYourGuide to work together

September 15th, 2021 by Alex Bainbridge

At the end of last week we heard that GetYourGuide is providing sightseeing & experience supply to Expedia (read Phocuswire for more). This article speculates on why this relationship happened. I expect this is about last minute bookings. GetYourGuide now has 150 reservation system connections (source). That seems like a long list. To connect up that […]

Lime enters local tours market with free bike & scooter tours in LA & San Francisco

September 6th, 2021 by Alex Bainbridge

Lime, the bike/scooter platform, has announced “Lime Tours” (Read announcement) We recently launched Lime Tours, a new offering that shares with riders suggested places to visit as well as riding routes, currently live in LA and SF. Aimed at locals and tourists alike, riders will be able to find highly curated tour routes and points of […]

Time to get on the field of play: Autonomous vehicle sightseeing 2021 update

August 5th, 2021 by Alex Bainbridge

Do you own a tour bus or several in a major US or EU city? This article explains why you should begin your planning for autonomous vehicle sightseeing transition now…… this article was inspired by a weekly editorial on Phocuswire suggesting that this is an imminent issue, but not quite yet an immediate issue. At […]