News & Opinion

Decade prediction for sightseeing vehicles & announcing the Autoura Mobility Research Group

June 29th, 2020 by Alex Bainbridge

I was meant to present an update about sightseeing vehicles at ITB Berlin in March 2020…… and we know what happened there! Instead, from the comfort of your own home, let me explain how vehicle based sightseeing will change in the next decade, from my perspective…. at the end I will introduce our new cross-industry […]

The future of Viator and the 29 USD listing fee

June 23rd, 2020 by Alex Bainbridge

Earlier today Ben Drew, President of Viator (owned by Tripadvisor), outlined in an open letter the future of Viator: Read the letter In Viator’s 25 years, we’ve been many things – the founding OTA in tours and activities, then a handpicked collection of amazing travel experiences, and now an open marketplace of 395,000+ products from […]

Update 1 – Using digital to create cashflow in local tourism

March 25th, 2020 by Alex Bainbridge

This is an update to my efforts to create tech for local tour operators to create immediate cashflow to help with the current crisis. TLDR: We are not going ahead. Instead we are moving to building tech that will be useful in a few months time. March 9th – What do we need to do […]

Feedback requested: Can a digital solution create immediate cashflow?

March 20th, 2020 by Alex Bainbridge

Many of my posts here are future looking and some would argue, as a result, not actionable. This one is different. We have seen in the last few weeks the largest call to action in the tours & activities industry since, well, forever! I have been thinking through what a technology entrepreneur like me can […]

Tour & activity industry wipeout – Tourmageddon

March 16th, 2020 by Alex Bainbridge

This post is hard to write. I sure as hell hope in a couple of months time everyone can look back and say, Alex, you fool, what were you worried about. Thats the risk I take. But planning is about thinking through various scenarios……. so we do have to look at all scenarios. The scenario […]

What do we need to do for coronavirus recovery in local tourism?

March 9th, 2020 by Alex Bainbridge

We haven’t yet had the job losses and project cutbacks caused by commercial impact of the virus but sadly they will come. As someone always trying to stay ahead of the market, I have been thinking about post virus recovery already. We will recover, eventually. If that recovery is going to be assisted by new […]

Are the tours & activities technologists building the right tech?

February 27th, 2020 by Alex Bainbridge

I was reading this post on Linkedin written by John O’Sullivan and I was having flashbacks from when I was CEO CTO of TourCMS (sold to Palisis Group in 2015). John states that: The chasm between tour operators and SaaS companies serving tour operators has never been greater Yes. He has a point. This article […]

5 thoughts on executing a connected trip strategy

February 18th, 2020 by Alex Bainbridge

Local sightseeing & experience companies are not directly going to be executing connected trip strategies however retailers, such as online travel agents, will be, and partnering with local experience providers to make this happen. What is a connected trip? Best to leave the definition to David Goulden,’s CFO, as quoted by Phocuswire: “When we […]

Tripadvisor global commission change – why now? why at all?

February 10th, 2020 by Alex Bainbridge

Last week Tripadvisor announced, with immediate effect, that supplier commission would be standardised on a regional and product basis rather than current practice to support individually negotiated distribution deals. This was well covered by Skift, including the full contents of the supplier notification email itself. If you are only just hearing about the news, go […]

10 predictions for the next decade in tours, activities & sightseeing

February 4th, 2020 by Alex Bainbridge

If you ask a travel technologist what they predict will happen next year, they will already have built it, just not announced it yet, so they won’t give you a clear answer for commercial reasons. For predictions to be free of commercial considerations they have to be years ahead, but predictions that far out are […]