News & Opinion

How decentralisation & AI will dominate the next decade and beyond in sightseeing

May 25th, 2023 by Alex Bainbridge

Too much AI debate in the sightseeing sector relates to generative AI such as text, image & video generation. This article outlines why we should prioritise addressing other forms of AI first, and how we can incorporate decentralised technology approaches within an overall AI strategy. First, why is everyone distracted by generative AI? I believe […]

How will the tourism industry structure change as a result of AI?

April 3rd, 2023 by Alex Bainbridge

As someone who has been working full time on the impact of AI on local tourism since early 2018 [Evidence], the last six months have seen some kind of vindication. However not everything I have foretold has come to pass, or at least not yet. And some of my approaches to hedge, or mitigate, the […]

The next four topics that need to be discussed about generative AI

March 13th, 2023 by Alex Bainbridge

Great to see so much discussion around generative AI at ITB Berlin last week. In particular I heard there was significant debate within the sightseeing & experiences sector, where generative AI is fundamentally a product innovation, as opposed to flights & hotels sectors where generative AI powers retail innovation. However several key topics remain undiscussed. […]

How San Francisco shapes the future of tourism and robotaxis

February 28th, 2023 by Alex Bainbridge

Publicly available autonomous vehicles (e.g. robotaxis) are here. My Autoura service is available (for early testing) operating tourism experiences in four US cities – San Francisco, Las Vegas, Austin & Phoenix, using publicly available robotaxis. We have no vehicles ourselves. I have been disappointed that the tour bus sector hasn’t grasped the incoming disruption that […]

What does technology innovation in sightseeing & experiences look like in 2023?

February 21st, 2023 by Alex Bainbridge

In the last couple of months there has been a whirlwind of tech news much of it lead by discussion about generative AI such as ChatGPT. But underneath all of that, innovators in our sector have begun to tentatively hint at what they are focussed on. Therefore it is worthwhile documenting what people have said, […]

Is forming a sightseeing industry DAO the only solution to AI centralisation?

January 25th, 2023 by Alex Bainbridge

Generative AI such as ChatGPT is an era defining technology and it merits the number of articles and videos created on this topic. However we are ignoring one core debate, we need to talk about what happens when this and related AI technologies scale, which they will. This article focusses on this important topic with […]

How many AI generated experiences do consumers want?

January 11th, 2023 by Alex Bainbridge

Is it thousands per city like today? Or is it tens of thousands perhaps? Or could leading retailers just have 10 experiences per city that are each highly configurable & personalised? Today’s upper bounds example is Rome on Viator, where Viator has 7000 things to do just in Rome and the surrounding area. I am […]

10 trends to watch in 2023 for tours, activities & sightseeing

January 3rd, 2023 by Alex Bainbridge

With 1% of the year already gone it might be a bit late to do 2023 trends article, however here goes: 10 – local Including the ongoing transition to merge the tourism industry with the leisure industry, at least within local experiences. 9 – sustainability Has to be on the list – I worry this […]

How do we solve the alignment problem between AI and tour operating?

December 19th, 2022 by Alex Bainbridge

Firstly, what exactly is the alignment problem? Lets ask Chat GPT… The AI alignment problem is the challenge of ensuring that an artificial intelligence system will behave in ways that are beneficial to humans, rather than causing harm. This involves designing AI systems that are aligned with human values and goals, and finding ways to […]

Four stages of understanding the impact of AI on local tour operators

December 16th, 2022 by Alex Bainbridge

This sudden and recent interest in AI from mainstream tourism, brought about by Chat GPT in the last few weeks, has been a bit of a sea change event. I first spoke about the impact of AI on local tourism at World Travel Market London in 2017, ITB Berlin in 2018 and Arival Las Vegas […]